CB

2023-2024

Programmes: Adobe Illustrator, Adobe Photoshop

For this project, I designed a unique and vibrant honey brand that stands out from traditional packaging. I created a custom honey-inspired font based on a hexagon grid, which also formed the basis for a distinctive bee logo. To break away from the typical earthy tones of honey packaging, I introduced a bold, colorful approach — each variant reflecting the flowers the honey originates from, such as blueberry, lavender, forest, and wildblossom. This design not only enhances shelf presence but also creates a strong visual connection between the honey’s flavor and its natural source.